What is Color Psychology ?
Color is an expression of light, a form of communication, it has cultural, political and religious associations.
Color evokes emotions, stimulates our brain and influences our behaviors. We, all, have a favourite color.
Color Psychology studies how it affects us.
Positive: stimulates physically, raises the pulse rate, bold, strength, energy, power, passion, desire, intensity, confidence, excitement
Negative: defiance, aggression, strain, danger
Green
Positive: nature, growth, fertility, harmony, refreshment, stability, healing, reassurance, endurance, equilibrium, peace, calmness
Negative: boredom, stagnation
Orange
Positive: Stimulates physically and emotionally, energy, joy, enthusiasm, happiness, warmth, adventurous, abundance, friendly, creative, fun, encourages socialization
Negative: deprivation, frustration, frivolity, immaturity
Brown
Positive: seriousness, warmth, nature, earthiness, reliability, support, stability, friendly, comfort, organic, strength
Negative: lack of humor, heaviness, lack of sophistication
Yellow
Positive: Stimulates emotionally, lifts our mood, joy, energy, optimism, cheerful, self-esteem, extraversion, friendliness, creativity, complexity, fun
Negative: irrationality, fear, emotional fragility, depression, anxiety
White
Positive: hygiene, clarity, purity, cleanliness, simplicity, sophistication, efficiency, calm, silence, perfection
Negative: sterility, coldness, barriers, bland, unfriendliness, elitism
Positive: Physically calming, tranquility, nurture, gentleness, femininity, love, romance, calmness, sensitivity
Negative: inhibition, emotional claustrophobia, emasculation, physical weakness
Purple
Positive: spiritual awareness, containment, vision, authenticity, truth, power, nobility, mystery, royal
Negative: luxury, introversion, suppression, artificial, introspection, nostalgic
Blue
Positive: communication, knowledge, trust, efficiency, serenity, duty, logic, peaceful, reflection, calm, integrity, helps concentration,
Negative: coldness, aloofness, unemotional, unfriendliness
Grey
Positive: impartiality, neutral, calmness, practical, reserved, maturity, formal
Negative: lack of confidence, dampness, depression, hibernation, lack of energy, detachment
Black
Positive: strength, sophistication, elegance, mystery, security, emotional safety, efficiency, power
Negative: authority, coldness, menace, heaviness, grief
Colors Association in Western societies
Black
- Death, Grief - Funerals
- Religion - Priests, nuns
- Evil - Villains characters of the cinema usually wear black
- Authority - Court's judges
White
- Purity - Wedding dresses
- Hygiene and cleanness - Hospital, doctors and nurses uniforms
- Religion - Heaven
Green
- Nature - Trees, environmental awareness
- Health - Green foods
- Safety - Traffic light
Blue
- Duty - Police and army forces often wears blue uniforms
- Nature - sky, ocean, water
- Masculinity - baby boys
Red
- Danger - traffic lights, Fire equipments
Pink
- Femininity - Baby girls
Yellow
- Caution - Traffic light, warning of hazards and hazards substances
Purple
- Royalty - In ancient times just the royalty and wealthy could afford this color
Grey
- Maturity - Elderly people
- Formality - Professional grey suits
Orange
- Vitamin C - citrus fruits
Brown
- Nature - Soil, earth, wood, stone
