Natural Well-Being: Color Psychology

What is Color Psychology ?

Color is an expression of light, a form of communication, it has cultural, political and religious associations.

Color evokes emotions, stimulates our brain and influences our behaviors. We, all, have a favourite color.

Color Psychology studies how it affects us.

Red

Positive: stimulates physically, raises the pulse rate, bold, strength, energy, power, passion, desire, intensity, confidence, excitement

Negative: defiance, aggression, strain, danger

Green

Positive: nature, growth, fertility, harmony, refreshment, stability, healing, reassurance, endurance, equilibrium, peace, calmness

Negative: boredom, stagnation

Orange

Positive: Stimulates physically and emotionally, energy, joy, enthusiasm, happiness, warmth, adventurous, abundance, friendly, creative, fun, encourages socialization

Negative: deprivation, frustration, frivolity, immaturity

Brown

Positive: seriousness, warmth, nature, earthiness, reliability, support, stability, friendly, comfort, organic, strength

Negative: lack of humor, heaviness, lack of sophistication

Yellow

Positive: Stimulates emotionally, lifts our mood, joy, energy, optimism, cheerful, self-esteem, extraversion, friendliness, creativity, complexity, fun

Negative: irrationality, fear, emotional fragility, depression, anxiety

White

Positive: hygiene, clarity, purity, cleanliness, simplicity, sophistication, efficiency, calm, silence, perfection

Negative: sterility, coldness, barriers, bland, unfriendliness, elitism

Pink

Positive: Physically calming, tranquility, nurture, gentleness, femininity, love, romance, calmness, sensitivity

Negative: inhibition, emotional claustrophobia, emasculation, physical weakness

Purple

Positive: spiritual awareness, containment, vision, authenticity, truth, power, nobility, mystery, royal

Negative: luxury, introversion, suppression, artificial, introspection, nostalgic

Blue

Positive: communication, knowledge, trust, efficiency, serenity, duty, logic, peaceful, reflection, calm, integrity, helps concentration,

Negative: coldness, aloofness, unemotional, unfriendliness

Grey

Positive: impartiality, neutral, calmness, practical, reserved, maturity, formal

Negative: lack of confidence, dampness, depression, hibernation, lack of energy, detachment

Black

Positive: strength, sophistication, elegance, mystery, security, emotional safety, efficiency, power

Negative: authority, coldness, menace, heaviness, grief

Colors Association in Western societies

Black

Death, Grief - Funerals
Religion - Priests, nuns
Evil - Villains characters of the cinema usually wear black
Authority - Court's judges

White

Purity - Wedding dresses
Hygiene and cleanness - Hospital, doctors and nurses uniforms
Religion - Heaven